{"id":846,"date":"2022-05-23T13:40:56","date_gmt":"2022-05-23T13:40:56","guid":{"rendered":"https:\/\/www.malteuropmaltingco.com\/2022\/05\/23\/level-beerbalance-in-beer-and-life\/"},"modified":"2022-05-23T13:40:56","modified_gmt":"2022-05-23T13:40:56","slug":"level-beerbalance-in-beer-and-life","status":"publish","type":"post","link":"https:\/\/www.malteuropmaltingco.com\/en\/news\/level-beerbalance-in-beer-and-life\/","title":{"rendered":"Level Beer:Balance in Beer and Life"},"content":{"rendered":"<h2><span style=\"color:hsl(0, 0%, 0%);\">Level Beer:<\/span><br \/><span style=\"color:hsl(0, 0%, 0%);\">Balance in Beer and Life<\/span><\/h2>\n<p><span style=\"color:hsl(0, 0%, 0%);\">By: <\/span><a href=\"https:\/\/livingastoutlife.com\/\"><span style=\"color:hsl(0, 0%, 0%);\">Living a Stout LIfe<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color:black;\">Malteurop Celebrates Craft Breweries During American Craft Beer Week<\/span><\/h2>\n<p><span style=\"color:black;\">The annual nationwide event of American Craft Beer Week, May 16-22, 2022, celebrates small and independent craft breweries throughout the U.S. Malteurop (MMC) is proud to highlight just a few of these remarkable breweries through their stories behind the beer. Let\u2019s raise a glass to salute the resilient and extraordinary community that is craft beer!<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color:black;\">About Level Beer<\/span>&nbsp;<\/h2>\n<p>Many breweries in Oregon originate from the relationships started while working at Deschutes Brewery. And Level Beer in Portland was no different.<\/p>\n<p>&nbsp;<\/p>\n<p>Level Beer is Shane Watterson, Jason Barbee, and Geoffrey Phillips, beer lovers and family men seeking balance between work and play.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color:black;\">Shane and Jason met at Deschutes Brewery Portland Public House where they both began their brewing careers. From there, Jason went on to brew at Ex Novo and Shane found himself hard at work brewing at Laurelwood.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color:black;\">But from when they first met at Deschutes, they both knew their ultimate goal was to open their own brewery together.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color:black;\">\u201cWe knew the brewing side of things, but not the business side of things.\u201d<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color:black;\">In comes Geoff, beer lover and entrepreneur. At the time they met, Geoff was the owner of the well recognized beer bar, Bailey\u2019s Taproom (now closed). And it just so happened when the two of them met Geoff, he was looking at property to start up a new business. As they say, the timing was perfect!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>So when Level Beer became a reality, the name had to resonate within the parameters set by the three partners. And with level so easily translating to balance, but also playing well with a generation of video game players from the 80s and 90s, Level Beer was born. Not only did it match what all three owners were seeking, but it became a cool marketing tactic to continuously play upon.<\/p>\n<p>&nbsp;<\/p>\n<p>With Level Beer finding its home on a farm just outside of Portland within a renovated barn, you\u2019ll experience both a nostalgic return to a time gone by alongside a natural setting that even includes an expansive greenhouse.<\/p>\n<p>&nbsp;<\/p>\n<p>And the barn that houses Level Beer isn\u2019t just any old barn, it holds memories for Oregon native, Shane Watterson.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cIt used to be a produce barn and as kids, we used to get our pumpkins from here, and later as an adult, I would get my pickles from here.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>Now he gets his beer from here.<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color:black;\">The Passion Behind the Beer<\/span><\/h2>\n<p><span style=\"color:black;\">Talking with Shane more about his passion for brewing, we learned that it all started with his passion for fermentation. Fermenting anything really.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>\u201cI love fermentation in general. If I wasn\u2019t doing beer, it would be something else in fermentation, like wine or spirits or cheese making or sausage making.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>But with his love of beer alongside fermentation, where else would he end up besides a brewery?<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cI like drinking beer. I was surrounded by homebrewing growing up with my brother and buddies and my dad. After college, I went crazy about it. There\u2019s something about the process. I like a good process. The whole process struck a chord with me.\u201d<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color:black;\">The Brewer Beers &#8211; Classic Styles to Drink After Work<\/span><\/h2>\n<p><span style=\"color:black;\">Shane, Geoff, and Jason knew from day one that they wanted to focus on classic style, low ABV beers. And that is what Level Beer is known for. Keeping with the level theme, it\u2019s these types of beers that are well balanced and made perfect for hanging with friends over a good beer.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color:black;\">Alongside the lighter beer styles, and playing on the level theme in an entirely different direction, Level Beer is also known for its creative nostalgic branding of the 80s and 90s era where the actual visit to the arcade was just as important as the video games themselves.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color:black;\">And while their focus is the after-work classic beer style, just like almost anyone, they can be known to get a little wild and crazy. They do have a barrel program, and will brew up some wild and sour beers, but their passion lies in lagers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color:black;\">\u201cLevel Beer is a place where you can come out to drink lower ABV beers where you don&#8217;t have to think too much and just enjoy a couple of pints.\u201d<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color:black;\">Moving Forward with Support<\/span><\/h2>\n<p>Knowing <a href=\"https:\/\/www.malteuropmaltingco.com\/en\/news\/meet-the-western-craft-sales-manager:-jesse-clark-a-brewer's-partner\"><span style=\"color:#1155CC;\">Jesse Clark, Malteurop\u2019s Western Craft Sales Manager<\/span><\/a>, before working with Malteurop, it was an easy decision for Shane to go with Malteurop\u2019s malts when Jesse transitioned there.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cWhen other vendors couldn\u2019t provide us with the quality we needed, I reached out to Jesse and so began our relationship with Malteurop. I like having a good relationship with my suppliers. It\u2019s important, having someone I can call and get support from. It\u2019s a big value when you&#8217;re navigating all the options.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>Along with the relationship that has now been built between Level Beer and Malterurop, Shane is also happy with the quality and consistency of the <a href=\"https:\/\/www.malteuropmaltingco.com\/en\/shopmalt\"><span style=\"color:#1155CC;\">malts<\/span><\/a> coming from Malteurop.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cI like all of them. They turned out really well. I&#8217;m happy with what they are producing.\u201d<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color:black;\">Getting Personal with Beer<\/span><\/h2>\n<p>Knowing that Shane loves the lighter side of beer, and simply kicking back with friends to drink and not always analyze, we had to find out what his go-to-not-think-about-beer was. Without hesitation his answer was not surprising.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cCoors Original. There\u2019s a six pack in my fridge almost constantly.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>And when faced with the question of who he is outside of beer, that answer wasn\u2019t surprising either.&nbsp; After all, he is a family man.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cFamily and beer is what it\u2019s about.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>He did, however, go on to embellish that he also has a love for sports, the outdoors, and traveling. But after the past couple of years that the entire world has experienced, he really treasures the simple joy of hanging out with buddies over a beer or two.<\/p>\n<p>&nbsp;<\/p>\n<p>And that beer or two that defines him? An English Summer Ale.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cI\u2019ve always liked the styles and when I was at Laurelwood this was kind of the bastard beer of the brewery and my favorite beer at the time. A 5% golden ale with a malt backbone. Mellow and sessionable and a bit of bitterness. I can be a bit blunt.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color:black;\">Thank You!<\/span><\/h2>\n<p>From Shane\u2019s love of beer to family to travel, he knows that what is put out there has reverberations. Building a balance for beers and life is no easy feat, but when the brewing community gets together with the rest of the world\u2026good things happen over beer.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cThere was a community that was starved for community. So we brought that to them. You become a part of the community. And they become your champions.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color:black;\">From beer and travel comes one last piece of advice. Sound advice, in our opinion.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>\u201cI think everyone should have to work in the service industry and visit a foreign country &#8211; where you don&#8217;t speak the language &#8211; and assimilate to that culture for a bit. You\u2019ll be a better person for it.\u201d<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color:black;\">Connect with Level Beer<\/span><\/h2>\n<p><a href=\"https:\/\/www.levelbeer.com\"><span style=\"color:#1155CC;\">Level Beer<\/span><\/a><\/p>\n<p><span style=\"background-color:white;\">5211 NE 148th Ave<\/span><\/p>\n<p><span style=\"background-color:white;\">Portland, OR 97230<\/span><\/p>\n<p><span style=\"background-color:white;\">&nbsp;<\/span><\/p>\n<p><span style=\"background-color:white;\">Level 2 &#8211; Multnomah Village Taproom<\/span><\/p>\n<p><span style=\"background-color:white;\">7840 SW Capitol HWY<\/span><\/p>\n<p><span style=\"background-color:white;\">Portland, OR 97219<\/span><\/p>\n<p><span style=\"background-color:white;\">&nbsp;<\/span><\/p>\n<p><span style=\"background-color:white;\">Level 3 &#8211; Buckman Kerns Taproom<\/span><\/p>\n<p><span style=\"background-color:white;\">1447 NE Sandy Blvd<\/span><\/p>\n<p><span style=\"background-color:white;\">Portland, OR 97232<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.instagram.com\/levelbeer\/\"><span style=\"color:#1155CC;\">Instagram<\/span><\/a><\/p>\n<p><a href=\"https:\/\/twitter.com\/levelbeer\"><span style=\"color:#1155CC;\">Twitter<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>For more stories with Shane at Level Beer, be sure to listen to his full interview on the <a href=\"https:\/\/livingastoutlife.com\/level-up-with-level-beer-work-life-portland\/\"><span style=\"color:#1155CC;\">Craft Beer Travel and Adventure Podcast with Living a Stout Life.<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Level Beer is Shane Watterson, Jason Barbee, and Geoffrey Phillips, beer lovers and family men seeking balance between work and play.<\/p>\n","protected":false},"author":1,"featured_media":840,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"Level Beer:Balance in Beer and Life","_seopress_titles_desc":"Level Beer:Balance in Beer and Life","_seopress_robots_index":"","footnotes":""},"categories":[19],"tags":[],"class_list":["post-846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brewery-spotlight"],"blocksy_meta":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.malteuropmaltingco.com\/en\/wp-json\/wp\/v2\/posts\/846","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.malteuropmaltingco.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.malteuropmaltingco.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.malteuropmaltingco.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.malteuropmaltingco.com\/en\/wp-json\/wp\/v2\/comments?post=846"}],"version-history":[{"count":0,"href":"https:\/\/www.malteuropmaltingco.com\/en\/wp-json\/wp\/v2\/posts\/846\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.malteuropmaltingco.com\/en\/wp-json\/wp\/v2\/media\/840"}],"wp:attachment":[{"href":"https:\/\/www.malteuropmaltingco.com\/en\/wp-json\/wp\/v2\/media?parent=846"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.malteuropmaltingco.com\/en\/wp-json\/wp\/v2\/categories?post=846"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.malteuropmaltingco.com\/en\/wp-json\/wp\/v2\/tags?post=846"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}